Entertainment, Technology and Consumer Electronics Leaders Unite for DRM Interoperability
"Coral" to Maximize Consumer Choice in Digital Entertainment: Promotes Devices, Content and Technologies that Play Well Together
Sunnyvale, Calif., October 4, 2004 – Seven major
media and technology companies have joined together to form the Coral
Consortium™, a cross-industry group to promote interoperability
between digital rights management (DRM) technologies used in the consumer
media market. Coral's goal is to create a common technology framework
for content, device and service providers, regardless of the DRM technologies
they use. This open technology framework will enable a simple and consistent
digital entertainment experience for consumers.
The Coral Consortium seeks to ensure interoperability so that today's digital music and video can be easily accessed and enjoyed, regardless of the service provider or the device. While recent innovations in digital media distribution provide consumers with new channels to acquire music and video, proprietary differences still exist in underlying DRM or content protection technology. At times, these technologies conflict and prevent consumers from playing content packaged and distributed using one DRM technology on a device that supports a different DRM technology. Coral's focus is a new technology layer that will allow existing DRM solutions to co-exist, thereby promoting content and devices that play well together.
"The classic approach to solving the interoperability problem is to either use a single proprietary platform for media distribution, or to standardize a common content protection and management technology," said Jack Lacy, Coral Consortium's president and Intertrust's SVP of Standards and Community Initiatives. "Consumers typically just want to buy, play, and use content in an intuitive manner and do not want to dwell on differences between esoteric technology features. Coral aims to provide them with such functionality and ease of use."
Coral's answer is to separate content interoperability from choice of DRM technology by developing and standardizing a set of specifications focused on interoperability between different DRM technologies rather than specifying DRM technologies. The resulting interoperability layer supports the coexistence of multiple different DRM technologies and permits devices to find appropriately formatted content in the time it takes to press the play button, without consumer awareness of any disparity in format or DRM technology. Coral will provide interoperability for secure content distribution over web and home network-based devices and services.
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